You are in business to make sales, everything you do in career, business, personal development is to enhance sales. And if you don’t master the skills of selling, you will make less or no success in your area of endeavour. At the fundamental of selling is self esteemed; self esteemed is how much you like yourself, this is what you transfer to the person you are selling to. Without self esteemed, what ever you do in the art of selling is shallow and unimpressive to the clients.
The second capsule of successful sales is Enthusiasm, what you think about the product and what you are ready to transfer to another person to pick interest in the product, they way you feel. Now if don’t have high self esteemed, your emotional belief on the product drops. Let’s look at what you need to put in place to close every deal you hunt for.
- Defined Better Prospect: Always take time to research and draft out the people that will buy your product in clear and specific terms. For example you want to sell a product on “PARENTING”. You need to know the parent and age range they are, they should be new parent or people that is preparing to have kids, you must also evaluate their net worth and their income. People naturally have inbuild resistance to buy, but if you have done a thorough analysis of the prospect, your selling will just be as spontaneous as breathing.
- Thorough Knowledge of the Product: The more better you know your product, the faster you increase your creativity to sell it. You have to ask your self and analyse four to seven questions on the benefits of your product. You must have this handy before you prepare for a sales presentation. You must ask yourself “Why should they buy from my company( Give 5 to 8 reasons that will wow the clients), what’s so special about the product you are offering that other competitors are not offering. One top secret in selling is go for “deals”, one deals is worth more than 1000 retail selling. Deals keep money coming, as you make continuous sale from your client rather that “one time payment” selling.
Think over questions like “why do your customer buy?; what is the brand perception of your product that measures your Brand Equity (Degree of how customers accept your product to competitors’ product). Your decision in selling must be in consideration to what your competitors are doing. The very reason people will prefer your product to competitors’ product is the quality of your sale presentation, those key fact about the product you relay to them.
You must write down down 25 things you should do to improve effectiveness before you heard for sales presentation. Write down 50 possible questions your prospect may likely ask and give 10 answers each to questions. Try to bring out the best four of this answers and trend with it.